This project was a test of layout, illustration, branding, and logo design. All of these things function in unison to deliver the end product, a package advertising the contents. The logo and branding aspect is arguably the most important for increasing sales, as the type of food is not something especially unique. I wanted the logo to represent the foundation properly, and I chose blue and yellow for a few reasons. One, they are complementary , and two it is known that bright yellows(and red) make people hungry, so I wanted to tap into that.